Center For Health,
Equity, and
System Support

  • CLIENT: CHESS
  • YEAR: 2020
  • ROLE: Website & Digital Marketing
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  • User Interface
  • Media Promotion
  • SEO & SEM
  • User Experience
  • PPC
  • Creative Design

CHESS choosed us as the trusted partner to undertake the development of its new website and to design their digital communications. Their main objectives included: illustrating their commitment to the social cause, honing their tone of voice, encouraging donations via the use of storytelling, establishing and taking advantage of the possibilities offered by the digital world, and ease of reference by the rural community.

THE CHALLENGE
AND THE EXECUTION

A series of challenges stirred up at the begining of the project. To reach even the most uneducated of people with thew website, we had to think creative and design a user experience that is not only easy to use, but also interactive by involving the user in its content and creating a narrative interface that enhances and illustrates CHESS's mission and causes.Responding to these challenges, we started out by simplifying the user interface through the harmonious organization of photos, text and interactive elements. We also set up custom translation of vital piece of information into 3 indigenious languages

About the brand

Center for Health, Equity and System Support (CHESS) is a non-government, not-for-profit organisation that aims to support communities to attain sustainable livelihoods. Through their women focused livelihood projects, they work towards supporting community resilience to these challenges by improving access to social services (including health services), improving local governance structures, supporting environmental sustainability and supporting access to opportunities in agriculture.

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